Belo just published their new Belo Men ads.
Belo Men, a line of skin whitening products for men, recently unveiled a series of advertisements, including one which has the caption "10% lighter. 100% more sosyal," with a young man throwing the keys to his car to a valet.
The other executions are: "10% lighter. 100% approved," with an elderly man showing off his future son-in-law to his golf buddies; and "10% lighter. 100% more numbers," with a guy surrounded by three sexy girls, holding their cellphones.
The new campaign was heavily criticized by netizens. The color of the skin has nothing to do with social status, many claimed.
See the ads below and share your thoughts.
According to an ABS-CBN report, the Belo Medical Group apologized late on Sunday, July 1 for the effect of its ad campaign. The report quoted Cristalle Henares, who said in an interview with ABS-CBNnews.com on Sunday night, "If a lot of people are getting offended about it, we apologize about that. But it wasn't our intention.