There’s really no denying on the viral success of DOT’s newest tourism campaign, It’s More Fun in The Philippines which was launched earlier this year replacing the very controversial “Pilipinas Kay Ganda” slogan.
An international TVC was launched at the end of April this year on CNN for this said campaign but many felt it was too short and lacking.
Now a better and longer video has been put up on Facebook and YouTube and has been getting great feedback from the public. Still there are no words from DOT if this particular video is an official ad from them. Nevertheless, this is much better and should replace the shorter international ad that was launched earlier.